Local Internet Search Is Dramatically Altering The game For Businesses Looking To Market Locally Online...Here Is How We Can Help Keep Your Business Out Front!

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A Powerful Lesson For Business Owners:

Just the other day I was talking with my wife and she pointed out that she was listening to the radio and heard a very interesting advertisement.

Here's the story...

A particular advertising agent, we'll call her Cindy, went to a local businessman, we'll call him Jake, to offer him advertising for his business. Jake was interested, but he responded to Cindy that he could not afford to advertise at this point because business was down and the economy was not in good shape.

"Come back in a month when conditions are better" he told Cindy.

So in a month Cindy returned...

This time Jake declared, "You know things have still not gotten any better, I can't afford to advertise with you yet, come back right after Christmas...things usually pick up around that time, I should have some extra cash to buy some advertising from you".

Cindy responded, "Okay" and left Jake's place of business feeling confident that Jake would soon become her client and looking foward to helping Jake get more customers.

So after the Christmas and New Year's Season Cindy returned to Jake's place of business only to discover that Jake...was no longer in business...WHY?

---HE DIDN'T ADVERTISE!

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Small Business Web Advertising

Here at Small Business Web Advertising we understand the necessity of Small Businesses needing to be able to effectively advertise at a reasonable cost...Why? Because we are a small business.

Our Turn To The Internet... Why We Started Small Business Web Advertising

I tried my hand at internet advertising some years ago advertising a particular product/service in the paralegal field.

After paying for some advertising I decided to turn to the internet to broaden our reach as well as to cut advertising cost.

The internet seemed like the perfect place to advertise! We put our website up and waited...and waited....and waited....

The Mistake Made By Many Small Business Owners

We made the very common mistake among business owners of all persuasions...we assumed that buy throwing a website up on the internet prospects would beat a path to our door....

Boy were we in for a rude awakening.

Back To The Internet Drawing Board

I realized that potential was on the internet with millions upon millions of people using it...so my journey begin.

I paid for some Google adwords advertising, had a little success, and then I ran a small test non-adwords marketing campaign for a book we were selling...we made a profit of about $3000.00....I knew that I was on to something!

So I begin to purchase Internet Marketing Courses, Memberships etc., from some of the best internet markerters in the world--- to simply learn how to add this powerful form of advertising to our personal marketing arsenal.

 After spending thousands of dollars and countless hours of study, and testing...which continues until this day, I decided to create a separate company for the purposes of advertising my non-profit company.

This has evolved into offering internet marketing/advertising to other small businesses.

Web Advertising For Local Market

It has become imperative that your business have a strong and visible presence on the web in your local area and here's why...

Local Search Is Dramatically Altering The game For Businesses Looking To Market Locally Online--- Especially Small Businesses. 

Look At These statistics  :

• 97% of American internet users use the internet to shop of which 57% characterize their behavior as "shop online, purchase offline" (NPD Group).  

• 90% of online commercial searches result in offline brick and mortar purchases (proprietary research / comScore).  

• 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore).  

• 80% of budgets are spent within 50 miles of the home (DMA / proprietary).  

• 74% of internet users perform local searches (Kelsey Group).  

• 73% of online activity is related to local content (Google).  

• 66% of American use online local search, like Google local search to locate local businesses (TMP / comScore / proprietary average).  

• 61% of local searches result in purchases (TMP / comScore).  

• 54% of Americans have substituted the internet and local search for phone books (comScore networks).  

• 35% of all searches are local (DM News).  

• 25% of internet searches have a purely local, commercial focus (Kelsey-Bizrate).  

  See S.B Online .com

So what message should small business owners take from this research?...

"The message for local businesses is simple: You need to be found on the internet. The days are gone where businesses could cover most of their market by simply advertising in the newspaper or print yellow pages, the internet needs to be considered." Matthew Elshaw-- Article Web Pro News

 So Here Is What We Offer At Small Business Web Advertising...

Our primary focus is providing consulting and effective marketing solutions for small businesses who are seeking to reach their local market through Internet Advertising.

How Can We Help You And Your Business Target Local Customers...? 

Although each site or business has different needs and we can cater our plan to fit your business, the basis of our plan gets is to get your website seen and thereby get as many targeted eyeballs as possible to your product or service. To this end we call our system ...

A Diversified Online Marketing System!-- our "360º Organic MARKETING SYSTEM!"...It includes but is not limited to...your business getting interested eyeballs from the following places...

  Social Media

 Want To Know How Powerful Social Media Is?

I Bet You Had No Idea...Watch This Short Video...

  What About Video Marketing Online?

As many business owners are aware; if your business shows up on page #1 in the organic results(those on the left side of the page in Google) when someone searches for a particular word, or group of words, (especially in Google) it is like being in a high traffic area on a main street in your town or city!

 This Is What We Do To Help You Get There:

• Keyword Analysis and Research: This is the most important part of your campaign...get this part wrong and you are toast. We discover the best keywords and phrases to use for you that bring the right targeted visitors to your site.  

  We analyze 14 key Keyword Traffic, Commerciality and Value factors - We gather up to 28 pieces of data for every keyword. For SEO Analysis, we analyze 14 key SEO Analysis factors - 12 On-and-Off-Page ranking factors, plus PageRank and Link Text analysis for up to 1,000 links to a page.

• Article writing and Syndication--- Article marketing is a 1&2 punch because articles can bring you targeted prospects who read the article, but upon syndication article marketing can cause your site to begin to show up in the search engines...properly done article marketing is one of the most effective and long term ways to get highly targeted prospects and leads.  

• Video Creation And Syndication--We can Create a video for your site and Syndicate it to more than 30 Video Sites all linking back to your website.  What is this similiar to? Imagine running a T. V. Commercial on one television station with varying viewing audiences...now imagine running that same commercial on more than 30 different T.V. stations!  

Web 2.0 Marketing.. 

• Social Media/Web 2.0--Submissions to more than 70 of the most trafficked and popular Social Media and Web 2.0 Properties in the world!  

• Blog Submission/Syndication-- We write and submit your article to numerous public blogs  providing even more backlinks to your website. 

• RSS Submission/Syndication-We strategically submit all of the feeds from all of the previous sites that we create for you into a different type of syndication...providing you even more visibility and more links! 

 To give you a better idea of how the above submission and syndication strategies can benefit your cite, let's look at a simple analogy that I read and I think it will help clear it up just a bit:

The Newspaper Syndication Analogy...

"Submitting articles and videos will get you so far (up the SERPs towards page 1). These tasks are somewhat like writing ads and publishing them in the local newspaper classifieds. The newspaper might have a circulation of say 100,000 (which roughly equates to say 100,000 readers for simplicity). Okay, that's a start. But you really need more readers to see you ads.

Ok. It's a strategy. Time consuming, yes, but a strategy non-the-less. ...[We do these tasks for you]... (the task of placing your ads in the newspapers).... Then [when we do the work of building the high powered high page rank links back to your site]... you get a good deal further because you are placing your ads in the top national newspapers now (and not just the local ones). So your ads get more exposure because their circulation is much larger.

But wait ... there's more ...

RSS feeds (into the aggregators) will get you further because you are leveraging a system known as "syndication". Continuing with the newspaper analogy above, submitting your list of articles (ads) into the local (or national) newspaper gets you so many potential readers. But if that newspaper were to pass along all your ads to hundreds of other newspapers around the globe, then you string of ads (a single RSS feed) suddenly gets seen by millions of readers globally. The "RSS aggregators" is the system by which your "string of ads" (your RSS feed) is passed along to hundreds of other newspapers which have agreed to publish your ads (RSS feed) in their newspaper classified section. Now that's leverage!

Now imagine a system where each newspaper that received your "string of ads" (RSS feed) were themselves an RSS aggregator too, and passed along (syndicated) your feed to their list of affiliated magazines (who are also RSS aggregators), and they in turn pass it along to other publishing houses who are also RSS aggregators, etc.

Now you have a real matrix system going on. Your RSS feed is "fed into the matrix of aggregators" and gets passed around and around. Some of the newspapers are high profile with a large readership who regard the newspaper as "the source of authorative news" (high PR), while others have a small circulation (low PR). Regardless, when you have one newspaper stating the source of it's ads below came from another newspaper, you have 2 newspapers linking themselves together, and both newspapers linking to your ads...."

Now let me ask you...

1. How long have you been in business?

2. What is the biggest struggle or frustration for the business right now?

3. How is the business and sales currently compared to previous years?

4. Where would you like to see the business be within 2 years?

5. How will this be accomplished?

6. What is the current monthly/annual marketing budget to accomplish this?

7. What is business currently doing for advertising/marketing efforts?

8. What is your Unique Selling Proposition (USP) over the competition?

How Well Is Your Advertising Dollar Being Spent?

1. Do you track how many people visit your website and from where?

2. How are you currently tracking which advertising efforts bring in sales?

3. Do you have any system or strategy in place for split-testing ads?

4. How much is the average customer purchase from your business?

5. How often do customers return in a month / year to purchase again?

6. Do you currently know what the Lifetime Value of a customer/client is?

7. Do you currently know what the Cost-Per-Acquisition for customers is?

8. On average how many new customers do you generate each month?

9. What is your current best source of new lead/customer generation?

Come let us help you get the edge in your market...Check out more of our specific services by clicking  Small Business Web Advertising Products....

And hurry before one of your competitors hires us!